Art Spirit Tattoo Studio

Art Spirit Tattoo Studio, a newly established studio in Chicago, is committed to transforming tattoos into an extension of each customer's unique story.

The challenge at hand was to design and build a website from 0 to 1, focusing on attracting online traffic, showcasing studio information, setting up online shop, and enabling customers to make appointments seamlessly. Additionally, the client sought a website building platform that would be easily manageable in the future, even for non-professionals.

The outcome of this project involved creating a website that generates user’s curiosity about the studio, strategically placing compelling call-to-action buttons to attract and facilitate convenient appointment bookings. Furthermore, extensive research was conducted to identify website building platform suitable for non-experts. The end result is a professionally designed website that not only captivates visitors but also empowers the client to maintain and update it effortlessly in the future.

ROLE
UX/UI Designer
Usability Researcher
Website Developer

TOOLS
Pen and Paper (Sketching)

Figma (Prototype)

GoDaddy (Website Builder)

PLATFORM
Desktop
Mobile

Process

Discover, Define, Develop, Deliver

Define

  • Understand the goals and objectives of the tattoo studio

  • Identify the target audience and their needs

  • Define the key features and functionalities required for the website

Research

  • Conduct user research to gain insights into the preferences, behaviors, and expectations of the target audience

  • Analyze competitors' websites and identify industry best practices

  • Gather information about the studio's branding, visual style, and unique selling points

Ideate

  • Brainstorm and generate ideas for the website's structure, layout, and content organization

  • Create user personas to understand the different user types and their goals

  • Sketch out initial wireframes and user flows to visualize the website's structure and navigation

Design

  • Create high-fidelity mockups that incorporate the studio's branding and visual style

  • Design intuitive and visually appealing interfaces that enhance the user experience

  • Ensure the website is responsive and optimized for various devices

  • Consider accessibility principles to make the website inclusive for all users

Launch

  • Develop the website on the chosen platform

  • Conduct thorough testing to ensure all functionalities are working properly

  • Continuously improve the website based on user and client feedback.

Define

Conducted client interview to determine website goals:

  • Enable Online Booking: Implement a user-friendly and convenient online booking system that allows clients to easily schedule appointments with their preferred artists. This objective aims to streamline the booking process, improve customer satisfaction, and reduce administrative overhead.

  • Showcase Portfolio: Display a comprehensive and visually appealing portfolio of the tattoo artists' previous work, showcasing their skills, artistic styles, and range of designs. This objective aims to attract and engage potential clients by demonstrating the studio's expertise and creativity.

  • Add Online Shopping: Expand the website functionality by integrating an online shop where clients can browse and purchase merchandise related to the tattoo studio, such as clothing, accessories, or artwork. This objective aims to provide an additional revenue stream and enhance the overall customer experience by offering unique and branded products.

Research

User Research

According to recent data from Gitnux (Tattoo Statistics and Trends in 2023, 2023), tattoos have experienced a surge in popularity. It is estimated that approximately 30% of the U.S. population now has at least one tattoo. Interestingly, women are slightly more likely to have tattoos compared to men, with a reported prevalence of 31% among women and 27% among men. Additionally, individuals between the ages of 18 and 29 are the most likely to have tattoos, with a prevalence rate of 38%. This data highlights the growing acceptance and appeal of tattoos in contemporary society.

Competitor Analysis 

Conducted competitor analysis on three tattoo shops to evaluate their information architecture, layout, appointment process, tattoo work showcase, and responsive design. Insights gathered to inform the website design process and ensure a standout user experience and visual appeal for the tattoo studio.

Persona 

Ideate

Wireframes

Colors

Typography

UI

Design

Desktop

Mobile